Position Summary: The PR and Social Media Coordinator is responsible for executing social media strategies to support our clients' business objectives. Responsibilities for this role will encompass developing, managing and curating content, monitoring/social listening and responding to social inquiries and messages. In addition, this role will track and report on key metrics using native platform analytics and third-party platforms.

This role will provide primary support services for a key client in the firearm optics industry. Candidates with an interest in outdoor activities, hunting and firearms are strongly encouraged to apply. The ideal candidate will also possess a keen attention to detail, strong writing capabilities, and a passion for creating compelling social media content.

General Purpose: Support and coordination for the Company's Public Relations department.

Essential Functions:

Client Knowledge/Contact

Develops knowledge of, and actively seeks current information about, the client's industry, organizational structure, products, services, markets and social media channels.
Assists in scheduling client meetings and/or internal meetings on the client's behalf.
Serves as a secondary client contact on specified accounts.
Consistently initiates ways to add value to all client-specified assignments and proactively offers new ideas for content and outreach efforts.

Account Support

Manages and monitors client social media accounts daily, including posting, responding and reporting.
Researches, gathers and assembles materials for tracking and reporting purposes.
Creates and executes social media campaigns for holidays, seasons, product releases and special events.
Communicates daily with Account Executives (AEs) to support ongoing projects as well as new/unexpected needs as they arise.
Conducts research necessary to develop social media and PR materials.
Drafts grammatically accurate, compelling social media posts and other written materials.
Develops and maintains databases and editorial/content calendars for each client.
Assists in handling crisis scenarios, as needed.
Assists with management and monitoring of Jackson Marketing Group's social media channels.
Assists with development of content for Jackson Marketing Group's external communication channels.

Administration

Expedites client contact reports as directed by AE.
Proactively updates and archives account files.
Maintains individual client notebooks and files (including samples, correspondence, competitor and industry information, clip books, etc.).
Assures timely delivery of client correspondence and materials.

Project Coordination

Attends Traffic/Production meetings and follows-up on unfinished projects until completion.
Prepares work orders for new jobs.
Proofs unfinished work to ensure accuracy before final production/presentation for the client.

Knowledge/Skills/Abilities:

Required:

High School Diploma or general education degree (GED).
Basic computer skills, including proficiency in MS Outlook, Word, Excel, and PowerPoint.
Knowledge of, and technical proficiency with, social media platforms and capabilities.
Experience with social media metrics tracking and reporting using native platform analytics and third-party tools.
Ability to stay current on social media best practices and platform updates.
Knowledge of and ability to embrace outdoor lifestyle activities, hunting, firearms and the firearms industry.
Keen attention to detail, particularly when working with numbers, metrics and analytics.
Strong writing skills and ability to follow AP Stylebook standards.
Ability to work efficiently under stress.
Willingness to be on-call over certain weekends or outside of normal business hours as social media needs warrant.
Strong time management, organizational and critical thinking skills.
Ability to follow direction and work with minimal supervision.
Ability to problem solve and think critically using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Excellent, pro-active written and verbal interpersonal communication skills.
Ability to effectively present information in one-on-one and small group situations to clients and other Associates of the organization.
Ability to read and comprehend instructions, correspondence and memos.
Proactive, resourceful, quick learner, multitasker, strong team player with a strong work ethic.
Commitment to company values.

Preferred:

Bachelors or Associates degree in related field
1-2 Years Social Media Management

Reporting to this Position:

n/a

Physical Demands

While performing the duties of this position, the Associate is occasionally required to stand, walk, sit; use hands and fingers to handle, manipulate or feel; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, talk and hear. The Associate must occasionally lift up to 20 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral, vision, depth perception, and the ability to adjust focus.

Work Environment

While performing the duties of this position, the noise level in the work environment is usually moderate.

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